As you start researching for environmental debates, it's important to know how the internet works. I know that you think you know how the internet works, but just watch these two videos. They should help you get some better results out of the Google machine. Both are from Common Craft's In Plain English series.
On basic search strategies:
This one explains why certain websites get ranked higher on Google's results. Understanding this can help your business get ranked higher on searches, but for us, can help to see that the top hits aren't always the best results, just the most connected ones:
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